ADWEEK on X: ".@Novig released a second “Just Sports” ad starring @sydney_sweeney on October 11. The commercial features Sweeney covered by footballs and emphasizes the platform’s exclusive focus on sports. Her first ad drew more than 65 million Instagram views but sparked criticism from female athletes over its portrayal of women. @POWERADE responded on October 12 with its “Never Just Sports” campaign. It celebrates female athletes and highlights their dedication and achievements. Read more 👉
0:30
ADWEEK on X: ".@Novig released a second “Just Sports” ad starring @sydney_sweeney on October 11. The commercial features Sweeney covered by footballs and emphasizes the platform’s exclusive focus on sports. Her first ad drew more than 65 million Instagram views but sparked criticism from female athletes over its portrayal of women. @POWERADE responded on October 12 with its “Never Just Sports” campaign. It celebrates female athletes and highlights their dedication and achievements. Read more 👉
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