The EF100mm f/2.8L Macro IS USM has long been a favourite lens for close-up macro and product photography. So how does the newer RF100mm f/2.8L Macro IS USM fare? Besides having a shorter closest focusing distance yielding a higher magnification ratio, it also has a Spherical Aberration Control Ring that allows you to vary your bokeh effect between soft-edged and hard-edged. Read more about the benefits the RF100mm f/2.8L Macro IS USM has over its EF counterpart: https://bit.ly/3UiEtoK | Canon I

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Captura el mundo a través del nuevo RF100mm F2.8L MACRO IS USM. Agrégale más detalle a tus fotografías y libera tu creatividad. 🤔💡 | Canon

Reimagine creativity expressions with Canon RF100mm f/2.8L MACRO IS USM! This macro lens offers up to 1.4x macro magnification, and its Spherical Aberration (SA) Control lets you adjust the bokeh for more creative results. It’s a stellar choice for both photography and videography thanks to its powerful Dual Nano USM and 17-element floating optics design. It delivers surreal image sharpness with up to 8 stops image stabilisation when paired with a compatible EOS R system camera—perfect for the t