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TikTokbomanizer
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I have so many questions and there’s only one way to answer them ➡️📺 Obsessed with this marketing tactic that apparently started decades ago—Cloverfield was an early internet example and Kevin James and Joe Keery have each manned character-based Instagram accounts to promote their movies more recently. This strategy is picking up major steam *now* though because we’re living at a time when social media account size has no say in distribution. The algorithm rewards engagement over following, so
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