Merrell just reframed the $174B outdoor market for the people who don’t like it. 45 years in, the brand known for hiking boots has launched its first-ever global campaign, “It Starts Outside,” to… | Nick Tran | 47 comments
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Merrell just reframed the $174B outdoor market for the people who don’t like it. 45 years in, the brand known for hiking boots has launched its first-ever global campaign, “It Starts
Merrell just reframed the $174B outdoor market for the people who don’t like it. 45 years in, the brand known for hiking boots has launched its first-ever global campaign, “It Starts Outside,” to democratize the outdoors. Their core shopper was predominantly hikers, but the target growth opportunity is much broader. The outdoor market is ...
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