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Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
1:01
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
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@apple Thanks for putting accessibility at the front of everything you do. For so many of us, it’s life altering. 🫶🏼✨ Have you seen the whole commercial yet?!?!!! WHAT ARE YOU WAITING FOR?! 🤭🦽🦾🦿🦯🦻🏼🫂 Alt text: A woman in a wheelchair with short, dark brown, curly hair poses in front of an Apple sign. The screen reads: “Come with me to see myself on screen in an Apple Store“ She rolls through an Apple Store and over to a video playing on a TV. The screen reads: “Yesterday was the Interna
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