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🏠 Building a successful #localization strategy is like building a house - you need a solid foundation. That means speaking to experts in the field and making smart long-term investments from the get-go. Learn more in our complete #LocalizationLeader interview with Anna Potapova, AliExpress' Content Strategy Team Leader: https://hubs.la/Q02v0r4F0 | BLEND Localization
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"Bad #localization breaks experience." Take it from Anna Potapova, Content Strategy Team Leader at global powerhouse AliExpress. After years in the industry, Anna has picked up more than just a few localization tips and tricks. Listen in on our full conversation with Anna where she covers everything from identifying the best metrics for measuring localization, navigating tricky cultural differences on global teams, creating a solid foundation for good localization, and much more! Enjoy 👉 https:
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