How to Design the Nike Swoosh From Scratch (The $35 Logo Story) - Beginner Illustrator Tutorial
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How to Design the Nike Swoosh From Scratch (The $35 Logo Story) - Beginner Illustrator Tutorial
In 1971, a graphic design student named Carolyn Davidson was paid $35 to design one of the most recognised logos in history. Today, that same logo is worth billions — and in this video, I'm going to show you exactly how to build it from scratch, step by step. No experience needed. If you can use the pen tool, you can do this. 00:00 — The ...
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In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
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