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Value-Based Pricing Explained | Why Customers Pay More
Value-Based Pricing = Price based on perceived value. For e.g. - Why does an iPhone cost ₹1,20,000 when the components cost a fraction of that? Apple doesn't price based on cost. They price based on perceived value. And that's the entire lesson. This is Part 2 of our 3-part Pricing Strategy series — IIM concepts, simplified. The core ...
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