Car companies have built life-size clay models for almost 100 years, for nearly every car you see on the road. But modeling is an expensive process. Exotic luxury brands have admitted to spending over $650,000 for one model. So why do some companies still use up to 100 tons of clay each year? | Business Insider

Watch as clay models and 3D printers make digital car designs. #cars #modelcar #cardesign | Insider Tech

Since the 1930s, every car has started as a full-size clay model before being manufactured. However, these models can cost automakers hundreds of thousands of dollars. We explore why in 2022 clay modeling is still a crucial step in the design process. | Transportation Insider