Super Bowl LX ads are already starting to hit the internet as companies begin releasing their 2026 big-game commercials ahead of the weekend. Early Super Bowl 2026 spots are gaining traction fast, and Wawa Deodorant has become one of the first Super Bowl LX commercials to appear online. People are searching for this year’s Super Bowl ads, early drops, and previews as Super Bowl 2026 approaches. #wawa #superbowllx #superbowlcommercials #superbowlcommercial #SuperBowl2026 | Mike Nappi

Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek