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Direct Mail Marketing Guide: Strategy, Cost, Examples & Why It Still Works - Financesonline.com

Accurate address data is vital for mailings, especially when campaign success hinges on precise legislative district targeting. Industry expert Greg Brown dives into the pitfalls of ZIP code-based mapping (which often misses the mark) and explores smarter, more reliable solutions in Mailing Systems Technology's recent article. Read more: https://mailingsystemstechnology.com/article-5419-enhancing-targeted-mailings-how-melissa's-cicero-api-benefits-mailing-providers-non-profits-and-advocacy-organ

Every Door Direct Mail (EDDM) - Targeted Mail Marketing | USPS