Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you and your work.

It's been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, "back button hijacking." Back button hijacking is something many ...

Websites that engage in “back button hijacking” might soon appear less prominently in Google Search results as part of a new spam policy. Back button hijacking occurs when a site prevents users from ...