Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

DALLAS — The Dallas-based advertising agency behind the controversial "He Gets Us" ads has released yet another one for this year's Super Bowl. LERMA/ has done ads for He Gets Us, as well as Avocados ...

US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that would “directly support investigations activities,” according to ...

Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying ...

Boxed cake mixes are an amazing way for the inexperienced baker to make an amazing and tasty dessert without the hassle. These boxed hacks will take an ordinary boxed yellow cake mix and turn it into ...

For over a century, Red Wing Shoe Company has designed and manufactured work boots in the United States with leather sourced from its own tannery. The family-owned, privately held business, which was ...

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

This article compares the marketing strategies and performance of Emirates Airlines and Qatar Airways. While Emirates has historically led with luxury branding and sponsorships, recent gaps in ...