Lego sales jumped 21% in the first half as soccer World Cup and Formula 1 sets attracted new customers, the Danish toy brand ...

Have you ever wondered what the world’s first V16 production car would have looked like as a LEGO kit? Well, you probably ...

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Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products ...

Toy giant Lego has announced record half year sales - helped by a build-it-yourself World Cup trophy. The model - costing a ...

Lego has posted record first-half sales as its World Cup and Formula 1 ranges helped extend a red-hot run for the toymaking ...

Lego Group just fully revealed its new Super Mario set at Gamescom, featuring a long-awaited addition: minifigures. As teased ...

Strong demand for FIFA World Cup collectibles, Formula 1 partnerships, and pop culture tie-ins pushed Lego’s first-half ...

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Lego sales have surged after a boost from World Cup sets, which reeled in new customers.