The creation of lash serums as an at-home cosmetic option for beauty enthusiasts began in a doctor's office. “It all started with a happy accident: Patients using glaucoma eye drops began noticing ...

I'm officially at the point in my life where I can't be bothered to spend a full minute meticulously coating mascara on each eye in the morning as part of my makeup routine. And while I love a ...

As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...