I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. In a new video from project manager Rachel, who works on ...

For years, researchers have suggested that algorithms feeding users content aren’t the cause of online echo chambers, but are more likely due to users actively seeking out content that aligns with ...

Add Yahoo as a preferred source to see more of our stories on Google. At the first VidCon since 2019, YouTube's top earner in the U.S., MrBeast, got on stage to talk to YouTube's director of discovery ...

Why it matters: YouTube’s algorithm heavily influences what you watch next, so curating it can keep your feed relevant and engaging. Key control tools: Likes, dislikes, subscriptions, and the ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

YouTube in 2026 is a different beast — smarter algorithms, new monetization tools, and shifting viewer habits mean creators have to adapt fast. From homepage redesigns favoring Shorts to AI-powered ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Almost every day, YouTube’s engineers experiment on us without our knowledge. They tweak video recommendations for subsets of users, review the results, and tweak again. Ideally, YouTube wants more ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube's algorithm recommends right-wing, extremist videos to users — even if they haven't interacted with that content before — ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...