Marketing tech startup Primer wants to help business-to-business marketers make sense of fragmented data sources. The company just raised a $12 million Series A round, led by Craft Ventures. Primer ...

Primer BasicsYou would never apply paint directly to your car's metal or fiberglass surface, right? It's a simple concept-primer sticks to metal and paint sticks to primer. The primer coat seals the ...

Primers fell out of favor as clean beauty enthusiasts embraced minimal, skin-first routines that prioritized skincare over makeup longevity. But the latest generation of clean primers is ...