Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

Amazon is uniting two of its private label grocery brands — Amazon Fresh and Happy Belly — under the simplified Amazon Grocery banner. The renamed private label brand features more than 1,000 food ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...