Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.