Beyond the launch of the Do It All Radiant Concealer, IT Cosmetics is planning for its next wave of brand innovation with the formation of the IT Cosmetics Makeup Coaches, a new collective of makeup ...

IT Cosmetics CC+ Cream Natural Matte Foundation with SPF 40 IT Cosmetics Superhero No-Tug Shadow Stick in Bold Bubbly, a shimmery champagne shade IT Cosmetics Superhero No-Tug Shadow Stick in Mighty ...

JERSEY CITY, N.J., March 31, 2025 /PRNewswire/ -- IT Cosmetics, the pioneering makeup and skincare brand known for its transformative products, announced today the launch of its new Do It All Radiant ...

This (on Sale) It Cosmetics Set Gives You a Flawless No-Makeup Look With Only 2 Products Want a gorgeous no-makeup look with only two products? Get ready to glow with this IT Cosmetics 3-Piece Set, on ...

Parks partnered with IT Cosmetics for its Keep It Real social campaign and talked all things beauty with PEOPLE Charles Sykes/Bravo via Getty Real Housewives of Atlanta star Phaedra Parks considers ...

In the busy world of new makeup launches and ever-changing, seasonal beauty trends, keeping your cosmetics current takes research. The quest for your next “holy grail” cosmetic can feel like a long ...

The once vibrant colour cosmetics category is now seemingly muted, tasking beauty giants to come up with a turnaround plan. “Makeup was one of the fastest-growing categories coming out of the pandemic ...