NEW YORK—AI ad-tech company Seedtag has launched new capabilities for its contextual targeting solutions that it calls “neuro-contextual advertising.” Built on the combination of artificial ...

TV is being digitized at an interesting time on the digital advertising timeline. Just as advertisers are able to target audiences on the big screen, their favorite approach - third party cookies - ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Could the “C” in CTV also stand for contextual? Companies with contextual ad products would have you believe so. Seedtag, IRIS.TV and GumGum are a few examples of players that insist they’re more than ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

Amid a rapidly changing identity-based media planning marketplace -- including Google's on-again/off-again cookie plans and Oracle Ads recent shutdown -- Horizon Media is leaning more into contextual ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

As the future of on-platform demographic targeting grows increasingly uncertain, advertisers are actively looking for better ways to overcome their eternal challenge of determining who best to reach ...