YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

For sports fans looking to move on from cable without giving up live games, YouTube TV is one of the strongest live TV streaming options available. The service gives subscribers access to local ...

After months of build-up, YouTube TV’s new Sports and genre plans feel underwhelming. YouTube started hyping up these plans in December, promising cheaper bundles with fewer channels you don’t care ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

YouTube TV says it will begin offering cheaper, more targeted packages of programming starting early next year. YouTube TV Plans, a collection of 10 different packages, are designed to offer “more ...

Sports executives are increasingly questioning whether YouTube wants to compete aggressively for premium rights, according to a new report, as the company appears more focused on creator-led sports ...

Now that all those pesky retransmission and carriage disputes are out of the way. By Tony Maglio Just in time for not the Super Bowl, YouTube TV is rolling out a sports plan. The sports plan, called ...

YouTube has become a go-to platform for sports content, offering far more than traditional game broadcasts and sports news. Alongside highlights and commentary, viewers can find content tailored to ...

In one of the few recent developments aimed at benefiting sports fans, YouTube TV launched a new customizable multiview feature on Tuesday. Subscribers can now watch up to four channels on one screen.