导语（钩子）：前微软Windows负责人Steven Sinofsky在社交平台上赞赏并带着“惋惜”把Apple的新款入门本MacBook Neo看作是2012年Surface RT的精神继承者。两款机型都以599美元（约4200元人民币）作为价格锚点，但一个失败了，一个正引发行业震动：为什么同样的理念，微软当年输掉了现在苹果赢了？答案落在“时机、生态、品牌”三条主线。

MacBook Neo proves that Microsoft had the right idea, but the wrong execution ...

Steven Sinofsky got his hands on a MacBook Neo and wonders if Microsoft missed an opportunity to produce something similar more than a decade ago.