作者：周雅作者｜周雅如果你这两年跟游戏行业的发行、投放或者增长团队聊过，几乎都会听到一种很具体的焦虑。不是“预算不够”，也不是“素材不够多”，而是更扎心的一句：钱花出去了，但你并不知道自己买来的到底是谁。这句话，几乎可以概括今天游戏买量最核心的困境。

Unity revenue declined by 5% year over year in the first quarter, but with the video game engine developer's "portfolio reset" nearly in the rearview mirror, a return to growth is inching closer.

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

CEO Matthew Bromberg highlighted that "Unity showed strength across both our Grow and Create segments, driving results that once again meaningfully exceeded both our guidance and consensus for both ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

CEO Matthew Bromberg emphasized Unity's strong Q4 performance, with revenue and adjusted EBITDA surpassing guidance. He highlighted the 15% year-over-year growth in subscription revenues and the 50% ...

Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Unity Software (U 0.26%), a global video game and interactive content developer, closed Friday at $19.45, up 13.54%. The stock rose after the company announced its preliminary Q1 2026 revenue would ...