While working on site improvements, have you ever worried, 'Where are users finding it difficult to use?' or 'Is our intent ...

Usability testing tools can help an online business identify customer pain points. By capturing customer behavior and providing immediate feedback, these tools can help make the right changes to ...

“Not doing usability testing? Are you nuts?” said web usability expert Steve Krug at the Conversion Conference in New York last week. According to Krug, “All sites have serious usability problems.

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B2B sales cycles are usually much longer, and often incorporate live salespeople and multiple ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

One thing that is certain about website creation is that no user wants to go to a site that gives them a bad experience. When a user encounters such a site, they will quickly turn away—causing you to ...

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

The term summative usability testing recently entered the lexicon of medical device manufacturers as they faced the new requirement to validate their product's suitability for its intended use.

Usabilla, which creates site usability tools, has raised $1 million in a round led by Dutch venture fund Boralis and five undisclosed investors in Europe and the U.S. Customers include Disney, Levi’s ...