作者：周雅作者｜周雅如果你这两年跟游戏行业的发行、投放或者增长团队聊过，几乎都会听到一种很具体的焦虑。不是“预算不够”，也不是“素材不够多”，而是更扎心的一句：钱花出去了，但你并不知道自己买来的到底是谁。这句话，几乎可以概括今天游戏买量最核心的困境。

Unity一季度业绩发布，由于 3 月底已经发过预告，因此这次关注焦点还是指引，尤其在剥离 IronSource 之后，指引更能看出 Vector 广告系统的增长趋势。 管理层预计 Q2 收入增长 15%-17%。其中进一步剔除 IronSource 和 Supersonic 部分的核心战略业务收入，预计增长 29%～32%。其中战略 Grow 业务按指引上沿计算，Q2 环比增长 10%，这里面 ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...

Unity is pinning hopes for revenue growth on the new AI-powered ads platform Vector after it helped deliver 15% sequential growth in the company’s ads business in Q2. The firm, which has engaged in ...

The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...

Unity Software (NYSE:U) stock is skyrocketing on two major catalysts Friday morning. The main share-price drivers are reports of a China business sale and a blowout preliminary revenue update. Shares ...