This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Snap, Snapchat’s parent company, is expanding its suite of AI tools for creators. At this year’s Snap Partner Summit in Santa Monica, California, Snap announced a new feature, Easy Lens, that ...

Folks who make augmented reality lenses on Snapchat will soon have another powerful tool at their disposal: the LiDAR scanner on iPhone 12 Pro and iPhone 12 Pro Max. Snap has rolled out a Lens Studio ...

Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app. Since Lens Studio launched, many studios have focused their businesses on developing AR lenses. These AR ...

June 18 (Reuters) - Snapchat owner Snap (SNAP.N), opens new tab on Tuesday launched its latest iteration of generative AI technology that will allow users to see more realistic special effects when ...

Get ready to upgrade your dance videos, because social media influencers like Dixie D'Amelio and Loren Gray teamed up with Snapchat's Lens Creators to create some brand new Lenses. The new Lenses work ...

Snap unveiled updates to Lens Studio. Now it is easier to build engaging Lenses (AR experiences). These Lenses will be available in the Specs coming in 2026. Snap has been in the smartglasses space ...