To better understand which social media platforms Americans use, Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025. SSRS conducted this National Public Opinion Reference ...

Facebook is still the leading social media platform, with more than 3.06 billion users globally. However, the engagement rate is slowly falling, and Gen Z is moving away from Facebook to other apps.

A huge number of Americans in their 60s and 70s are still regular Facebook users. They’ll open the app every single day, and quite a few of them will check in more than once to get the news or find ...

With 21 million users, Facebook Dating is a secret hit, including among Gen Zers who use it for clout and content as much as for finding love. Twenty-one million users, actually. In November, for the ...

What Happened: Everyone keeps saying Facebook is dead, but the numbers say otherwise. Why Is This Important: This flips the script on the whole “Facebook is for boomers” narrative. Sure, kids love ...