Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

AI, AI, AI - now in your game engine too! Unity has rolled out Unity AI in Open Beta that will apparently help games be ...

Dev team are aiming for an engine that is 'fully European-hosted, built by Europeans, and complies with European rules and ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading up a game. There's something different about seeing that logo appear in Survival ...

Game engine maker Unity, whose tech powers many games, from 2025 hits like Hollow Knight: Silksong and Peak to anticipated 2026 offerings like Mouse: P.I. for Hire and Replaced (both of which are due ...

White Falcon Capital Management, an investment fund manager, released its first-quarter 2025 investor letter. In the tough ...

A major security vulnerability affecting Unity engine versions dating back to 2017 has triggered emergency patches across the gaming industry on October 3, with both indie and AAA developers rushing ...

A new study into the engines powering the most successful web games has revealed the overwhelming dominance of Unity, but highlights a critical trade-off between its powerful ecosystem and the ...