Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

The promise, problems, and developer concerns explained.

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...

Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

Unity has launched the open beta of Unity AI for Unity 6 and later, embedding AI agents directly into the editor to operate based on project context. The system supports asset generation, scene ...

AI, AI, AI - now in your game engine too! Unity has rolled out Unity AI in Open Beta that will apparently help games be ...

Unity has launched the open beta for Unity AI, a new suite of AI-powered tools designed to help developers build games within ...

Unity AI just entered beta, and the tool promises to build entire game environments, vehicles, and scripts through nothing ...

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that it will provide game developers with official support ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading up a game. There's something different about seeing that logo appear in Survival ...

Couchbase, Inc., a NoSQL database provider, today announced Couchbase Mobile for Unity, making it faster and easier for developers to build video games. Couchbase will demonstrate Couchbase Mobile for ...