Shortly after announcing a new picture-in-picture ad format that would play without interrupting the main video, YouTube is introducing another style of ads. This time, commercials are coming to your ...

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...

User reports recently claimed that Roku was pushing pause-screen ads out across multiple streaming services. The company denies these allegations, and insists that it only serves pause ads on The Roku ...

Reports are coming in that Roku may be experimenting with pause-screen ads. The ads are reportedly appearing even if the user has an ad-free subscription. These ads appear as static images that show ...

Today Sony is adding a bunch of new features to the PlayStation Portal's Cloud Streaming option. The beta platform is getting updates such as the ability to sort games by recently added, name in ...

Time for a different sort of commercial break. Any subscriber to the ad-supported version of Hulu is bound to encounter the usual assortment of TV commercials that regularly interrupt a binge-watch of ...

A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...