In early 2024, the Clinical and Translational Science Award (CTSA) Coordination, Communication, and Operations Support (CCOS) Center awarded Working Group (WG) status to the “Translational Science ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

Commentary 3 Steps to Writing Case Studies That Compel Clients to Hire Your Law Firm Law firm case studies tend to be ineffective because they tell the wrong story. Here's how to craft a law firm case ...

Because you love your case studies, but many of your prospects find them to be boring and irrelevant, not differentiating and not compelling. All of us in B2B business development find that difficult ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Reviews, evidence, references. People increasingly expect to do business based on trustworthy proof of prior success. So why do so many professional services organisations and marketers struggle to ...