Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named "Smart Matching." What is Smart Matching? I have no idea but Google Ads confirmed it was a "small tests that ...

Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore - smart matching. Ginny Marvin, the Google Ad Liaison, confirmed ...

Now it means more reach, with a machine learning layer deciding what relevance looks like. Google has been steadily steering advertisers toward fewer moving parts – fewer match types, fewer manual ...