iSpot attribution powers Roku's optimization for better campaign performance NEW YORK--(BUSINESS WIRE)-- Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at ...

iSpot attribution powers Roku's optimization for better campaign performance NEW YORK--(BUSINESS WIRE)-- Roku, Inc. (ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at Scale ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.