The rapid adoption of second digital video screens continues apace. In just the last 12 months, Nielsen says smartphone penetration has risen 34%, with tablets increasing 400%, and Internet-connected ...

Second-screen viewing, where audiences scroll while watching the TV, is common. Advertisers could shift spending away from streamers if they think their ads are being ignored. Tubi is adjusting to ...

Matt Damon recently accused Netflix of purposefully simplifying plots for viewers who might be watching titles while scrolling on their phones. But the streaming service has denied this is the case.

In 2026, IPL is officially moving beyond the boundaries of a mere TV spectacle to an AI ecosystem, where the primary screen is now just one part of a multi-layered experience To cash in on the ...