Starbucks has incorporated a new three-tiered system—Green, Gold, and Reserve—into its rewards program. This move has split customers into two different camps: those who are disappointed in their new ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

Starbucks has made bold changes to its rewards program to attract and retain customers amid economic uncertainty.

Bank of America Corp. is broadening the scope of its rewards program to encourage customers to do more business with the company, part of an effort to reach lofty financial targets it promised ...

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.

Once-simple programs have become convoluted shadow currencies for carriers like Delta, American and United, leaving loyal flyers working harder to land deals. Airline rewards programs were once fairly ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Ever-popular sub shop Jimmy John’s has decided to switch up its rewards system, and not a minute too soon for most fans of the chain. The key difference this time? Jimmy John’s rewards that people ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...