Add Yahoo as a preferred source to see more of our stories on Google. In Hip Hop, a stage name isn’t just a name. It’s a brand, a persona, a reinvention. But behind every rap alias is a real name, a ...

Chance the Rapper shares his top three favorite New York hip-hop artists, naming Wu-Tang Clan, The Notorious B.I.G. and Joey ...

SHAKE IT UP: Dior has named U.S. rapper 070 Shake as its latest brand ambassador. The “Escapism” singer, born Danielle Balbuena, joins the roster of faces representing creative director Jonathan ...

For hip-hop artists, choosing a memorable rap name is crucial. Calvin Cordozar Broadus Jr. doesn't have the same ring to it as the stage name Snoop Dogg settled on, and Jeffery Lamar Williams just ...