Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor – as a disclaimer for this post, he is an advisor to one of the companies mentioned here, Refresh. He ...

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Scheduling push notifications at optimal times during the day can ...

Incorporating personalization into push allows you to speak on a more personal level with your app users, developing rapport while sending targeted notifications that will appeal to them and foster ...

The difference between a smart mobile marketing strategy and a mediocre one is the goal. If you’re looking for downloads, you’re in the wrong group. If, however, your mind is set on acquiring loyal ...

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

The mobile application industry is one of the biggest in the world; billions of apps are downloaded monthly. The competition in this sphere is truly impressive, and it’s going to become even greater, ...

Despite licensing the proprietary ActiveSync Exchange Server protocol from Microsoft for use with the iPhone, Apple is building its own Push Notification Server for messaging services in both the ...

As noted by Michelle Grant (via TechCrunch), the Uber app is now sending users unrelated advertisements via push notifications. In one of the examples shown by Grant, Uber sent a notification to ...

Any time a company sends a push notification to an iPhone, its application can gather information about the user, including their location, according to security researchers. Meta and TikTok ...

Simplified notifications, pushed with a single curl command.