There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product ...

NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ...

WunderKIND Ads Revolutionizes CTV Advertising With Introduction of New High-Impact, Programmatic Pause Ad Product Launch follows Wunderkind’s award-winning campaign with IPG Team Beauty and Ulta ...

Shinka, the independent mediation and header bidding platform powering programmatic advertising for CTV and DOOH, today (11th December, 2025) announced that it has successfully completed its System ...

Roku remained the top connected TV (CTV) platform on devices -- smart TV sets, set-top box devices/sticks -- in the fourth quarter of 2025 for open programmatic CTV ads with a 32% share, according to ...

Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for. The Connected TV (CTV) ecosystem has grown rapidly over ...