When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now It appears all but certain that generative ...

Most predictive AI projects neglect to estimate the potential profit – a practice known as ML valuation – and that spells project failure. Here’s the how-to. To be a business is to constantly work ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

As the delta variant continues to drive COVID-19 infections, some hospitals are being overwhelmed with patient surges as they try to balance virus cases with incoming emergencies and other care.

Predictive analytics is the branch of data mining concerned with forecasting of future probabilities. The technique uses variables that can be measured to predict the future behavior of a person or ...

Predictive analytics is not just a tool for data scientists; it’s a strategic asset for different types of businesses. As the CMO of an agency that helps automotive clients transform their marketing, ...

While not as mature as its use in other areas, health systems across the U.S. are beginning to adopt predictive analytics tools for labor cost forecasting. Many organizations have automated ...

Many companies have invested in software systems to help them improve their safety programs. However, are these companies really getting a solid, quantifiable return on that investment? It all depends ...

From Reaction to Anticipation: Predictive analytics empower security teams to transition from reactive responses to proactive strategies by leveraging data to anticipate risks before they escalate.

The world of sports has always thrived on numbers, but the past decade has seen a remarkable transformation in how data is used to inform decisions. Predictive analytics now sits at the heart of ...