In a recent study published in Nature Communications, researchers investigate whether the human occipital-temporal cortex (OTC) co-represents the semantic and affective content of visual stimuli to ...

While the third-party cookie may be on the verge of collapse, companies that operate online cannot afford to return to the dark ages. Without detailed knowledge of your customers, you will struggle to ...

At first glance, forecasting behavior might seem far-fetched—can we really predict how people will act? It's a fair question. But just as we once questioned whether we could reliably predict the ...

The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...

A new artificial intelligence (AI) model can predict and simulate human thought and behavior with a surprising degree of accuracy. The language model, called Centaur, could help researchers improve ...

RNA plays a vital role in how our genes are expressed and how diseases develop. Yet, because RNA molecules constantly change shape, understanding how they work has long been a major scientific ...

One of the ongoing themes in my blog is impulsivity. Expending willpower can make us more impulsive, and affirming our core values, being in a good mood, or consuming glucose can reduce that effect.

More and more machine learning is applied to human behavior. Increasingly these algorithms suffer from a hidden—but serious—problem. It arises because they often predict one thing while hoping for ...

Drawing on data from the physics-based FIRETEC model, a nonlinear dynamical approach examines time series for a variety of ...