In a recent study published in the Transportation Research Part F: Traffic Psychology and Behaviour journal, researchers explored how individuals perceive the risks associated with driving while under ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

For decades, researchers have assumed that people overestimate the risk of dramatic causes of death, such as road traffic accidents. The reason given for this was that such deaths are the subject of ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

It's no secret that people vary in their pandemic risk perceptions. Source: Emily Parrish, used with permission. I’m sure you’ve noticed that people vary in their assessments of pandemic risks. It’s ...

How dangerous is climate change, and how are extreme events such as hurricanes and wildfires linked to rising temperatures? People’s perceptions of climate risks can influence society’s willingness to ...

A person’s appetite for risk speaks volumes about them. Someone who likes to gamble is a risk seeker, while someone who doesn’t is risk averse. Risk preferences extend to many areas of life. Consider ...

Short but severe episodes of flooding from hurricanes in Texas and Florida triggered a nationwide increase in flood insurance sign-ups depending on how socially connected a county was to the flooded ...

Over the last five years Army Aviation has driven down Class A mishaps to less than one in 100,000 flight hours. One might ask, where do we go from here? Despite this success, we have to remain ...