In a recent study published in the Transportation Research Part F: Traffic Psychology and Behaviour journal, researchers explored how individuals perceive the risks associated with driving while under ...

It's no secret that people vary in their pandemic risk perceptions. Source: Emily Parrish, used with permission. I’m sure you’ve noticed that people vary in their assessments of pandemic risks. It’s ...

Over the last five years Army Aviation has driven down Class A mishaps to less than one in 100,000 flight hours. One might ask, where do we go from here? Despite this success, we have to remain ...

For decades, researchers have assumed that people overestimate the risk of dramatic causes of death, such as road traffic accidents. The reason given for this was that such deaths are the subject of ...

A person’s appetite for risk speaks volumes about them. Someone who likes to gamble is a risk seeker, while someone who doesn’t is risk averse. Risk preferences extend to many areas of life. Consider ...

DTC Drug Ads: New Study Finds Perception of Risks Diluted by Lengthy Side Effects List A study on direct-to-consumer (DTC) drug advertising published Monday in Nature Human Behavior finds that ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

COLUMBIA, Mo. ­- Underage and heavy drinking on college campuses continue to be issues for college administrators. While some campuses, such as the University of Missouri, have made strides in efforts ...