In 2018-19 when O2O retail started picking up as a buzz word among marketers as well as retailers, the world seemed utopian. But who knew that COVID-19 could play such a vital role in the tectonic ...
Despite its exceptional growth and the role it has played in transforming the retail landscape, ecommerce only accounts for about 5 percent of all retail sales. The main reason the majority of ...
Previously in this series, we discussed how Alibaba (BABA) seeks to give Tencent (TCEHY) some stiff competition in the food-delivery market. This market allows these companies to leverage the growing ...