Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Skyword blog. There’s undoubtedly widespread interest in native advertising among ...

Native advertising has found its way onto mobile devices at a startling pace, arriving at a moment when social media platforms already offered seemingly endless advertising possibilities. Facebook, ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

It's hard to miss the buzz around native advertising. It has grown in popularity as an alternative to traditional digital display ads, and as an antidote to so-called "banner blindness." Native ads ...

John Oliver is no fan of native advertising. He considers it the raisin cookie of the journalistic world: appearing to be the chocolate chip of good writing and reporting, but actually something far ...

JustWatch, the streaming guide that touts 15 million monthly active users in the United States, is expanding its U.S. team with the hiring of Jen Mutchnik to lead native advertising partnerships. An ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Facebook’s mobile ad network seems to be a hit with developers. In the six months since it rolled out Audience Network globally, the number of apps participating has grown by a factor of five, a big ...