An analyst offers her reasons for the iPad Mini's design. Apple was aiming at an eminently portable, light tablet, not a product with the latest and greatest display technology. Brooke Crothers writes ...

It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It’s even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, ...

Add The Drive (opens in a new tab) Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results Thomas Sycha, Mini’s ...

We sit down with Mini's newest head of design, Holger Hampf, to discuss 25 years of Mini design in the US and where the brand is headed. Designing a car that appeals to the masses is challenging ...

Mini is embarking on an overhaul of its current line-up and is feverishly working on all-electric versions of the next-generation Cooper and Countryman. As part of its new development push, it is also ...

Mini is updating its design language ahead of the debut of three new models in a short span of time, with the new style dubbed Charismatic Simplicity. The automaker will begin producing the next-gen ...