Opinions expressed by Entrepreneur contributors are their own. Buying a franchise means buying an end-to-end process: the mechanism for how corporate sets strategy and then executes through a ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

There are some inherent challenges in marketing a service business, but they can be overcome. When marketing services, you apply the same marketing mix principles used for products: place, price, ...