The ``world's whitest paint'' with a light reflectance of 98.1%, developed by the research team of Professor Shulin Luang of Purdue University's Department of Mechanical Engineering, has almost the ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

AkzoNobel, the paint, coatings and specialty chemical company, has developed exterior wall paints that reflect more infrared light to reduce heat absorption and reduce energy consumption.With this ...

Whether it’s slides at playgrounds or roofs of houses, there are some things that you just don’t want to heat up in the sun. Not only does it make them uncomfortable to touch, but it also causes them ...

White cars can be boring. So Toyota created a colored paint that also reflects light and keeps the car cooler on hot days. The new coating can affect the temperature by nine degrees, Toyota says. BY ...

Warm whites, greige, and beige brighten dark rooms without feeling harsh or cold. Soft tones like blush, sage, and pale blue reflect light and add warmth and character. Light-reflective paint makes ...