Viewers near and far make a habit of watching Instagram for Java Moose proprietor Sarah Jorgenson-Hallberg's daily videos sharing North Shore weather conditions. Sarah Jorgenson-Hallberg records a ...

GRAND MARAIS, Minn. — Sarah Jorgenson-Hallberg didn’t need a rehearsal. She just stepped out to the shore of the Grand Marais harbor on Lake Superior, held up her iPhone, and started recording. “Hi, ...

Sara Jorgenson-Hallberg owns coffee shop Java Moose in Grand Marais. She’s also racked up a social media following for her daily weather forecasts from the North Shore.