Beauty and appearance play a huge role in Japanese society, and consumers here are the world’s biggest beauty spenders per capita. Second only in size to the U.S., the Japanese beauty market is ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. In recent months alone, J-beauty has seen even greater ...

Korean beauty, or K-Beauty, has made its mark on the Western beauty scene and shows no signs of going away. But more and more Americans are turning their attention to Japanese beauty for its focus on ...